Media Kit · 2026

Advertise with VATabout

Reach the global indirect-tax community — VAT professionals, compliance officers, and tax advisors who rely on VATabout daily.

163K+

Users / year

214K+

Pageviews / year

310K+

Social reach / qtr

120+

Country guides

About VATabout

Independent. Global. Practical.

VATabout is an independent knowledge platform covering VAT, GST, and indirect tax worldwide. We publish daily news, country guides, ECJ case analyses, and expert insights — trusted by tax professionals on every continent.

📰 Daily news coverage

50+ articles per month covering VAT rule changes, e-invoicing mandates, court decisions, and compliance updates.

🌍 120+ Country tax guides

Comprehensive guides covering VAT registration, rates, thresholds, and compliance — the most-bookmarked pages on the site.

⚖️ ECJ case database

Curated analyses of European Court of Justice VAT rulings with plain-language summaries for practitioners.

🎙 Multi-channel presence

Website, weekly newsletter, LinkedIn, Facebook, and podcast — reaching tax professionals wherever they consume content.

Our reach

Verified platform metrics

All figures sourced from Google Analytics 4 and Meta Business Suite.

Google Analytics

163K+

Users / year

15,000 monthly active users

Global audience across EU, Asia, and the Americas.

Newsletter

280+

Email subscribers

24% average open rate

Weekly digest. 20–30% open rate — above the B2B average of 15–20%.

Facebook Insights

311K

Content views (90 days)

↑ 349K% quarter-over-quarter

233K unique viewers, 1,700 link clicks to website.

Our audience

Who reads VATabout

A highly specialised audience of indirect-tax professionals who make or influence purchasing decisions for compliance tools, advisory services, and training.

Top visitor locations

UK / Europe

38%

Asia-Pacific

32%

Americas

18%

Other

12%

Gender split

50.8% 49.2%

Female Male

Source: Google Analytics 4, Jan–Jun 2026

Reader profiles

Tax advisors VAT/GST specialists at advisory firms seeking jurisdiction-specific guidance and regulatory updates
In-house tax Corporate tax managers and compliance officers at multinationals monitoring rule changes
CFOs & Finance Senior finance leaders evaluating cross-border tax exposure and compliance costs
Tech & SaaS Tax operations teams at technology companies managing digital services VAT obligations
Regulators Government and institutional professionals tracking global indirect-tax trends

Annual sponsorship packages

Partner rates

All prices are annual partner rates and exclude VAT where applicable.

Starter Visibility

€599

per year

Partner rate

Best for smaller firms, local advisory practices, and event organisers wanting targeted visibility on VATabout.

✓ Logo placement on selected pages (country, topic, or event pages)
✓ Clickable link to your website

Most popular

Professional Partner

€1,199

per year

Partner rate

Best for companies wanting ongoing visibility across VATabout.

✓ Logo or banner across VATabout
✓ Clickable link
✓ Company profile on vatabout.com/authors
✓ Logo in email newsletters
✓ Event and webinar promotion

Thought Leadership Partner

€1,999

per year

Partner rate

Best for firms, consultants, and tax technology providers wanting visibility and authority-building.

✓ Logo or banner across VATabout
✓ Clickable link
✓ Company profile on vatabout.com/authors
✓ Logo in email and LinkedIn newsletter
✓ One sponsored article per quarter
✓ Social promotion of sponsored articles
✓ Priority placement for events, webinars, and resources

Category Sponsor

€3,500

per year

Partner rate

Best for companies wanting exclusive association with a VATabout topic — e.g. EU VAT, E-invoicing, VAT Technology, or Sales Tax.

✓ Exclusive sponsor visibility within the selected category
✓ Logo or banner on category pages
✓ Company profile on vatabout.com/authors
✓ Logo in email and LinkedIn newsletter
✓ Up to 4 sponsored articles per year
✓ Social promotion of sponsored content
✓ Priority placement for events, webinars, and resources

Individual advertising options

À la carte placements

Book individual placements to promote a specific event, article, product, or expert profile — no annual commitment required.

Sponsored Content & Newsletter

Sponsored Article

€350

Published on VATabout and stays live permanently.

✓ Sponsor name and link included

Sponsored Article + Expert Profile

€500

For experts, firms, and tech providers wanting thought leadership and a professional presence.

✓ Sponsored article on VATabout
✓ Expert profile linked from the article
✓ Bio and website or LinkedIn link
✓ Newsletter or social promotion where relevant

Newsletter Sponsor

€95 / issue

Logo or message in one VATabout email newsletter issue.

✓ Logo or sponsor message
✓ Clickable link

LinkedIn Newsletter Placement

€120 / issue

Logo or mention in one VATabout LinkedIn newsletter issue.

✓ Logo or mention
✓ Clickable link

Article in Email Newsletter

€150 / issue

Feature a specific article, report, or resource in one email newsletter.

✓ Title, short description, and link

Article in LinkedIn Newsletter

€150 / issue

Feature a specific article or insight in the VATabout LinkedIn newsletter.

✓ Title, short description, and link

Website Logo & Banner Placement

Website Logo Placement

€750 / year

Logo on selected VATabout pages (country, topic, or event pages).

✓ Logo placement on selected pages
✓ Clickable link

Full Website Logo / Banner

€995 / year

Logo or banner across all VATabout pages.

✓ Logo or banner site-wide
✓ Clickable link

Topic, Tool & Page Sponsorships

Country Page Sponsorship

€149 / 3 months

Logo on a specific country tax guide page. Ideal for firms targeting a particular market.

✓ Logo placement on selected country page
✓ Clickable link
✓ Renewable quarterly

VAT Rates Page Sponsorship

€1,000 / year

Sponsorship of one of VATabout's most-visited pages.

✓ Logo or banner on the VAT rates page
✓ Clickable link

Calculator / Tool Sponsorship

€1,500 / year

Visibility next to a VATabout tool or calculator — high-intent users actively working on compliance tasks.

✓ Logo or banner near a VATabout tool
✓ Clickable link

Sponsored Guide or Resource

€750

Publish a guide, report, checklist, or resource on VATabout under your brand.

✓ Resource published on VATabout with sponsor branding
✓ Link to sponsor website or landing page
✓ Newsletter or social promotion where relevant

Event & Webinar Promotion

Event or Webinar Promotion

€350

Promote a tax or compliance event to VATabout's audience.

✓ Event listing or article on VATabout
✓ Newsletter mention and social media promotion
✓ Link to registration page

Extended Event Promotion

€650

For larger events needing repeated visibility.

✓ Event article or listing with logo placement
✓ Newsletter and LinkedIn newsletter mention
✓ Social media promotion and follow-up reminder post

Expert Visibility

Featured Expert Profile

€250

For VAT experts, consultants, and advisors wanting a professional presence on VATabout.

✓ Profile on VATabout with bio and areas of expertise
✓ Link to LinkedIn or website
✓ Optional connection to articles written by the expert

Featured Expert of the Month

€350

Enhanced visibility with featured placement and promotion.

✓ Featured profile placement on VATabout
✓ Newsletter mention and social media promotion
✓ Link to LinkedIn or website

Vendor & Tool Directory

Vendor / Tool Directory Listing

€300 / year

For tax technology providers, compliance platforms, and advisory firms.

✓ Directory listing with logo, description, website link, and category placement

Featured Vendor / Tool Listing

€600 / year

Enhanced directory presence with featured placement.

✓ Featured placement in relevant category
✓ Logo, description, and website link
✓ One related article, guide, or resource included

Custom Opportunities

Custom packages available for organisations seeking a more tailored partnership. From €1,500.

Sponsored survey

Sponsored report

Co-branded guide

Co-branded webinar

Expert roundtable

Sponsored content series

Exclusive category partnership

Long-term brand partnership

Sponsored research article

Pricing rationale

Why these prices make sense

Our prices are benchmarked against industry norms.

Cost per thousand impressions (CPM)

B2B niche display advertising typically costs €30–100 CPM. VATabout delivers ~15,000 monthly active users. At €30 CPM, a full-site banner would command €450/month in open-market terms. Our Professional Partner package at €1,199/year represents a 78% discount versus market CPM.

The niche premium

VATabout's audience is 100% indirect-tax professionals — the exact decision-makers who purchase compliance software, advisory services, and training. In B2B tax technology, a single qualified lead is worth €200–1,000+. Even one conversion per month makes our packages profitable for sponsors.

Sponsored article value

At €350, a sponsored article on VATabout is priced well below industry norms for B2B thought leadership (€500–5,000 at larger publications). Articles stay live permanently, accumulating organic search traffic — a compounding asset, not a one-day impression.

Growth trajectory

VATabout is in a high-growth phase — Facebook reach grew 349,000% in the latest quarter. Early sponsors lock in today's partner rates before audience-driven price increases.

Notes

All prices are partner rates and exclude VAT where applicable.
Sponsored content must be relevant to VATabout's audience and aligned with editorial standards. VATabout reserves the right to decline content not suitable for the platform.

Let's work together

Ready to reach the global indirect-tax community? Get in touch to discuss options.

Contact us

hello@vatabout.com