Cookie Policy

Our website uses strictly necessary, analytics, and marketing cookies to:

• Ensure smooth and efficient website functionality;

• Anonymously collect statistical information about the pages you viewed;

• Determine whether our website meets user needs and improve it accordingly;

• Display information that aligns with your interests and needs, as well as limit the number of ad impressions.

The legal basis for processing data created during the use of cookies is your consent. The information associated with cookies is not used to personally identify you. We do not link visitor IP addresses and email addresses with data that could identify the visitor. This means that each visitor's session on VATabout website will remain anonymous. 

DATA CONTROLLER

VATabout OÜ is the Data Controller in respect of personal data described in this Cookie Policy unless specified otherwise.

VATabout OÜ

Registration code: 16454499

Address: Harju maakond, Kesklinna linnaosa, Veskiposti tn 2-1002, 10138, Tallinn, Estonia

Contact details: hello@vatabout.com

HOW TO MANAGE AND DELETE COOKIES 

When you visit our website, only strictly necessary cookies are installed on your device. Analytics and marketing cookies can be installed only with your consent, which you can choose in the cookie settings. Additionally, you can always configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so if you're unsure how to change cookie settings, consult the browser's help menu. Your device's operating system may also have additional cookie controls. If you prefer not to have information collected through cookies, most browsers offer a straightforward procedure allowing you to opt out of cookie usage. To learn more about managing cookies, visit: http://www.allaboutcookies.org/manage-cookies/.

DETAILS OF COOKIES INSTALLED ON YOUR DEVICE

Name

Meta Pixel

Meta Ads

Category

Marketing

Description

This cookie is used to ensure that our advertisements on the Facebook social network align with users' needs and are not intrusive. With the help of Meta Pixel, we can monitor the effectiveness of our ads on Facebook for statistical and market research purposes, determining whether users were directed to our website by clicking on the ad on Facebook. 

By integrating the Meta Pixel cookie, Facebook receives information that you opened our website or clicked on our ad on Facebook. If you have a Facebook account, Facebook may associate this visit history with your account. Facebook manages this data in accordance with its data policy. For detailed information about Meta Pixel and its functionality, refer to the Facebook Help section. 

Data Recipients:

Together with Meta Platforms Ireland Limited, we are joint controllers of this data, meaning we share responsibility for data collection and transmission in this process. This applies to the following purposes: 

§  Creating and optimizing personalized and relevant ads;

§  Sending commercial messages related to business operations (e.g., through Messenger).

We transfer data within the limits of joint data management based on legitimate interest according to Article 6(1)(f) of the GDPR. VATabout is not responsible for the actions taken with the data after its collection and transmission. Facebook (Meta Platforms Ireland Limited) is solely responsible for that. 

VATabout independently prepares reports and analyses (only in aggregated and anonymous form) as the data controller. For more information about the obligations of joint data controllers (Facebook and VATabout), please refer to thislink.  For more information on how Facebook processes your personal data, including the legal basis and data subject rights, please visit thislink.

Expiration date

90 days

Name

Google DoubleClick

Category

Marketing

Description

This cookie is used to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Expiration date

1 year

Name

Google Analytics

Google Ads

Google Tag Manager

Category

Analytics

Description

This website uses the Google Analytics internet analysis service provided by Google Ireland Limited. Through this service, Google analyzes how our website is used, generates reports on visitor traffic, and offers additional services related to website visits and online browsing. When Google Analytics is used, the IP address sent by the browser is not associated with other Google data. 

Data Recipients:

Google Dublin (Ireland). Further details about the terms of Google Analytics services can be foundhere. For Google's privacy policy, please refer to thislink.  If you wish to disable these cookies, please visit thispage.

Expiration date

Google Analytics retention period – 14 months

Name

HotJar

Category

Analytics

Description

Hotjar uses cookies to collect information about your browsing behavior, like the pages you visit and the buttons you click. These cookies provide us with aggregated data to analyze and improve the overall user experience.

Expiration date

Up to 24 hours

Name

MailerLite

Category

Marketing

Description

Pop-up forms use a cookie to determine if a website visitor has seen your pop-up or not, and whether or not to show the pop-up again according to your behavior settings.

The cookies used by MailerLite forms are:
Mailerlite:webform:shown
Mailerlite:session_id
mailerlite:forms:submitted:[ID]

Expiration date

180 days

THIRD-PARTY ADVERTISING AND ANALYTICS  

Our website may contain links to other websites. If you click on a third-party link, you will be directed to that site. Please note that we are not responsible for the content of such websites or the privacy policies they use. If you decide to visit them, you should look separately at their Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy or about your personal data processing, please contact us by email hello@vatabout.com.