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Sweden Clarifies VAT Rules for Online Marketplaces

August 26, 2025
Sweden Clarifies VAT Rules for Online Marketplaces
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The Swedish Tax Authority has clarified how VAT rules apply to companies operating electronic interfaces that facilitate the sale of goods to consumers. In its notice, the Tax Agency included several specific situations and answered a couple of key questions. 

Furthermore, the notice explains the meaning of delivery of goods within the EU, and how transport should be attributed in cases where distance sales of goods are imported from outside the EU and pass through several sales stages, indicating which sale is regarded as the one linked to the transport.

Scope of Electronic Interface Rules

Under the Swedish VAT Law, if a taxable person facilitates goods in its own name or on behalf of another, it is regarded as the seller. Consequently, the taxable persons who facilitate the sales of goods are liable for VAT. In cases when they facilitate the sale of goods in the name of and on behalf of another, it may still be considered the seller in certain situations. 

These situations refer to enabling distance sales of goods imported from outside the EU with a value of no more than EUR 150, or facilitating sales of goods within the EU from a non-EU established supplier to consumers. Furthermore, these rules apply only if the goods are already located or released for free circulation within the EU at the time the consumer’s payment is accepted.

Finally, in cases of distance sales involving goods imported from outside the EU into Sweden, VAT should be accounted for through the import scheme, ensuring taxation occurs in the country of destination without the consumer paying VAT upon import. 

Regarding low-value goods sold through multiple stages, there is no rule on which sale the transport should be attributed to. However, the Swedish Tax Authority considers that transport should be linked to the final sales stage, meaning that earlier transactions in the chain are treated as sales without transportation.

Conclusion

The explanations and clarifications in this notice supersede those in the previous notice from October 2021 and have been revised to align with new laws that took effect as of July 2023. All taxable persons engaged in the transactions covered by the notice should carefully examine to what extent these rules apply to their business models, and act accordingly to reach compliance.

Source: Swedish Tax Agency

What did the Swedish Tax Authority clarify about VAT rules?
The Swedish Tax Authority clarified how VAT applies to companies operating electronic interfaces that facilitate sales of goods to consumers, covering both EU and non-EU transactions.
When is an electronic interface considered the seller under Swedish VAT law?
An electronic interface is considered the seller if it facilitates sales of goods in its own name or on behalf of another, especially for low-value imports and EU consumer sales from non-EU suppliers.
How does Sweden handle VAT on low-value goods imported from outside the EU?
For goods valued at EUR 150 or less imported into Sweden, VAT is accounted for through the import scheme, ensuring taxation in the destination country without charging VAT at import.
How is transport attributed in multiple-stage sales of low-value goods?
The Swedish Tax Authority clarified that transport should be linked to the final sale to the consumer, while earlier transactions in the chain are treated as sales without transportation.
Do these VAT clarifications replace earlier guidance?
Yes, the new explanations replace the previous notice from October 2021 and reflect legislative changes that came into effect in July 2023.
What should businesses using electronic interfaces do to comply?
Businesses should review their models to determine whether they are considered the seller under VAT rules and ensure compliance with the updated Swedish and EU laws
Sweden
Europe
Import of Goods
Cross-border supply
Tax Compliance
Online Marketplaces
VAT Compliance and Reporting
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Retail
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VAT tax researcher, specializing in delivering clear, up-to-date insights on indirect tax regulations and compliance for our website. Rasmus Laan

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