Home
Explore
Guides

Country Tax Guides

All Guides Europe Americas Asia-Pacific Africa

VAT for Beginners

Indirect Tax 101
Tools
VAT Calculator GST Calculator Sales Tax Calculator VAT Number Check
Events Authors EN

Overviews

Court Decisions Expert Insights ๐Ÿ”ŠCJEU Podcast

Tax Updates

All News Europe Americas Asia-Pacific Africa

Topics

e-Invoicing Digital VAT Registration Tax Compliance and Reporting Tax Rates Nexus Tax Schemes Crypto Cross-Border Supply Customs ViDA Tax Returns

Indirect Taxes

VAT GST Sales and Service Tax Consumption tax PST Sales and Use Tax Digital Service Tax Excise Duty Japanese Consumption Tax

Other Taxes

Direct Taxes
Home
Learn About Tax
Tax News Tax Insights & Analyses Tax Guides Court of Justice of the European Union VAT for Beginners
Tools
VAT Calculator GST Calculator Sales Tax Calculator VAT Number Checker
Events Authors EN
United Kingdom
United Kingdom
Europe

UK - VAT Treatment of Mobile Plan Bundles

August 11, 2024
UK - VAT Treatment of Mobile Plan Bundles

On July 18, 2024, the First-tier Tribunal (FTT) made a significant decision in case no. TC09243 sheds light on treating plan bundles for VAT purposes, which Lycamobile UK Ltd. sold to UK customers.ย 

The case, spanning VAT periods from July 2012 to August 2019, holds crucial implications for the UK telecommunications industry.

Facts Of the Case

Customers purchased SIM cards pre-loaded with credits corresponding to the amount paid. These credits could be used to access telecommunication services on a pay-as-you-go (PAYG) basis, or customers could choose plan bundles that offered specific amounts of calls, texts, or data.ย 

These plan bundles were valid for specific periods, after which unused allowances would expire. Although there were numerous variations of plan bundles during this period, Lycamobile consistently accounted for VAT only when the allowances were used and only to the extent they were used.

Lycamobile argued that, for VAT purposes, these services were supplied only when the customer used them rather than when purchasing the plan bundle.ย 

However, the FTT took a different stance, disagreeing with Lycamobile's argument. They sided with HMRC, asserting that VAT was due on the total amount paid for the plan, regardless of whether the services were used.ย 

Furthermore, the FTT clarified that the plan bundles should not be considered vouchers. This ruling meant that the VAT rules for vouchers did not apply, and VAT was due on the entire payment for the bundles, with a possible adjustment for non-EU roaming charges before 1 November 2017.

Conclusion

The ruling underscores that VAT is chargeable on the total consideration paid for plan bundles at the time of purchase, irrespective of whether the services within the bundle are used. This represents a significant victory for the HMRC, as Lycamobile UK Ltd has to pay more than GBP 50 million in VAT.

Source: The National Archives - Case No. TC09243, Deloitte

What is the VAT treatment for mobile plan bundles in the UK?
The First-tier Tribunal (FTT) ruled that VAT is chargeable on the total consideration paid for mobile plan bundles at the time of purchase, regardless of whether the services within the bundle are used.
How did Lycamobile UK Ltd account for VAT on their plan bundles?
Lycamobile accounted for VAT only when the allowances were used and only to the extent they were used, arguing that services were supplied only upon customer usage.
What was HMRC's position on the VAT treatment of these bundles?
HMRC contended that VAT was due on the total amount paid for the plan bundles at the time of purchase, irrespective of actual usage.
Did the tribunal consider these plan bundles as vouchers for VAT purposes?
No, the FTT clarified that the plan bundles should not be considered vouchers, meaning the VAT rules for vouchers did not apply.
Were there any adjustments related to non-EU roaming charges?
Yes, the tribunal allowed for a possible adjustment for non-EU roaming charges before 1 November 2017.
What are the implications of this ruling for the telecommunications industry?
This ruling underscores that VAT is chargeable on the total consideration paid for plan bundles at the time of purchase, setting a precedent for how such bundles should be treated for VAT purposes in the UK telecommunications industry.
United Kingdom
Europe
Tax Compliance
VAT
Retail

VAT tax researcher, specializing in delivering clear, up-to-date insights on indirect tax regulations and compliance for our website. Rasmus Laan

Featured Insights

Supreme Administrative Court of Lithuania Practice on Appealing Tax Administrator Decisions

Supreme Administrative Court of Lithuania Practice on Appealing Tax Administrator Decisions

๐Ÿ• May 19, 2025

US Sales Tax Exemption Certificates Explained for Retail & E-commerce Compliance

๐Ÿ• May 15, 2025

The Rise of E-Invoicing in Asia: Regulatory Changes and Business Impact

๐Ÿ• May 7, 2025

How to Apply Reverse Charge VAT for SaaS Companies

๐Ÿ• May 6, 2025

More News from United Kingdom

Get real-time updates and developments from around the world, keeping you informed and prepared.

UK-US Trade Deal & Digital Services Tax: Key Takeaways for Tech Firms and Future Negotiations
United Kingdom

UK-US Trade Deal & Digital Services Tax: Key Takeaways for Tech Firms and Future Negotiations

May 13, 2025
3 minutes
VAT Refund for Non-UK Businesses: HMRC Guidelines & Claim Process 2025
Europe

VAT Refund for Non-UK Businesses: HMRC Guidelines & Claim Process 2025

May 9, 2025
3 minutes
The Windsor Framework: Key Changes to the Northern Ireland Protocol After Brexit
United Kingdom

The Windsor Framework: Key Changes to the Northern Ireland Protocol After Brexit

April 25, 2025
9 minutes
UK VAT Late Payment Penalties Increase โ€“ HMRC Policy Update 2025
United Kingdom

UK VAT Late Payment Penalties Increase โ€“ HMRC Policy Update 2025

April 7, 2025
3 minutes
UK Updates VAT Reporting Rules for Northern Ireland-to-EU Goods Sales
United Kingdom

UK Updates VAT Reporting Rules for Northern Ireland-to-EU Goods Sales

March 10, 2025
3 minutes
UK Government Launches Joint Public Consultation on Standardizing E-Invoicing
United Kingdom

UK Government Launches Joint Public Consultation on Standardizing E-Invoicing

March 3, 2025
3 minutes
UK to Launch Consultation on Mandatory E-Invoicing for B2B and B2G Transactions
United Kingdom

UK to Launch Consultation on Mandatory E-Invoicing for B2B and B2G Transactions

February 19, 2025
3 minutes
UK VAT Ruling: How Marketing Determines VAT Rate for Food Products
United Kingdom

UK VAT Ruling: How Marketing Determines VAT Rate for Food Products

January 28, 2025
3 minutes
HMRC VAT Guidelines on Remedial Construction Works: Key Points
United Kingdom

HMRC VAT Guidelines on Remedial Construction Works: Key Points

December 25, 2024
3 minutes
HMRC Annual VAT Statistics 2024: Key Insights on UK Tax Trends
United Kingdom

HMRC Annual VAT Statistics 2024: Key Insights on UK Tax Trends

December 8, 2024
3 minutes
Treasures of Brazil Ltd vs HMRC: Legitimate Expectation in UK VAT Law
United Kingdom

Treasures of Brazil Ltd vs HMRC: Legitimate Expectation in UK VAT Law

December 5, 2024
3 minutes
UK Bolt Drivers Recognized as Employees: VAT & Legal Implications
United Kingdom

UK Bolt Drivers Recognized as Employees: VAT & Legal Implications

November 19, 2024
3 minutes
ECJ Ruling: Fenix International vs. HMRC - OnlyFans VAT Case Explained
United Kingdom

ECJ Ruling: Fenix International vs. HMRC - OnlyFans VAT Case Explained

November 7, 2024
13 minutes
UK VAT Group Ruling: Key Takeaways for Multinationals with UK Branches
United Kingdom

UK VAT Group Ruling: Key Takeaways for Multinationals with UK Branches

November 6, 2024
3 minutes
UK VAT Compliance: New HMRC Guidelines for Accurate Reporting & MTD
United Kingdom

UK VAT Compliance: New HMRC Guidelines for Accurate Reporting & MTD

October 25, 2024
3 minutes
Stay Compliant: Practical Steps to Monitor UK VAT Notices from HMRC
United Kingdom

Stay Compliant: Practical Steps to Monitor UK VAT Notices from HMRC

October 25, 2024
10 minutes
HMRC Launches VAT Registration Estimator: Simplifying UK VAT Compliance
United Kingdom

HMRC Launches VAT Registration Estimator: Simplifying UK VAT Compliance

October 24, 2024
8 minutes
UK Digital Services Tax Explained: Applicability, Impact, and Future Outlook
United Kingdom

UK Digital Services Tax Explained: Applicability, Impact, and Future Outlook

October 19, 2024
10 minutes
UK Court Rules No Penalties for Late VAT Returns Due to COVID-19 Delays
Europe

UK Court Rules No Penalties for Late VAT Returns Due to COVID-19 Delays

October 20, 2024
3 minutes
UK VAT on Private Schools: Key Changes & Impact on Education
United Kingdom

UK VAT on Private Schools: Key Changes & Impact on Education

October 17, 2024
3 minutes
UK Tax Reforms: Introduction of E-invoicing & HMRC Digital Transformation
United Kingdom

UK Tax Reforms: Introduction of E-invoicing & HMRC Digital Transformation

October 2, 2024
3 minutes
UK - Upper Tribunal Ruling in GBP 10 million Case on VAT and Prompt Payment Discounts
United Kingdom

UK - Upper Tribunal Ruling in GBP 10 million Case on VAT and Prompt Payment Discounts

September 28, 2024
3 minutes
UK: VAT Compliance for Foreign Taxable Persons
United Kingdom

UK: VAT Compliance for Foreign Taxable Persons

September 4, 2024
11 minutes
UK - Reporting Rules For Digital Platforms
United Kingdom

UK - Reporting Rules For Digital Platforms

August 29, 2024
13 minutes
UK: VAT Rules for London Pass Vouchers
United Kingdom

UK: VAT Rules for London Pass Vouchers

November 4, 2024
3 minutes
UK - HMRC Published Guidance for Selling Goods or Services on a Digital Platform
United Kingdom

UK - HMRC Published Guidance for Selling Goods or Services on a Digital Platform

August 15, 2024
3 minutes
UK - VAT Treatment of Mobile Plan Bundles
United Kingdom

UK - VAT Treatment of Mobile Plan Bundles

August 11, 2024
3 minutes
Comprehensive Guide to VAT Notice 708: VAT Treatment for UK Building and Construction Services
United Kingdom

Comprehensive Guide to VAT Notice 708: VAT Treatment for UK Building and Construction Services

July 31, 2024
8 minutes
Large-Value Imports to the UK: How to Pay VAT?
United Kingdom

Large-Value Imports to the UK: How to Pay VAT?

May 31, 2024
2 minutes
VAT Tax Guide for the United Kingdom
United Kingdom

VAT Tax Guide for the United Kingdom

April 25, 2024
4 minutes
HMRC Updates VAT Notice 742A: Implications for Opting to Tax Land and Buildings
United Kingdom

HMRC Updates VAT Notice 742A: Implications for Opting to Tax Land and Buildings

April 19, 2024
2 minutes
UK - Change in VAT Thresholds
United Kingdom

UK - Change in VAT Thresholds

April 18, 2024
2 minutes

Stay Ahead of VAT Changes

Donโ€™t miss out on crucial VAT developments that could impact your business or practice.ย 

Thanks for subscribing!
You can unsubscribe at any time.
VAT News Insights & Analyses Tax Guides Events About us Sponsors Authors Become a Contributor
Privacy policy
EU Tax Reform VAT News in Europe VAT for Digital Platforms Sales Tax GST ECJ Cases E-Invoicing
hello@vatabout.com